First Social Media Giveaway Campaign!

February 2021

GoBU launched its first social media giveaway campaign called “Love Everybody.”

The purpose of this campaign was to encourage our local community, and people around the globe to love everyone the way Christ loves us. The campaign consisted of GoBU’s on-air announcers teaching the 4 different biblical loves, as well as interviews with Christian Hip Hop influencers sharing about their experience with loving intentionally. To top it off, we also had weekly giveaways on Instagram Live for audience members taking steps towards loving others better. This campaign increased GoBU's radio app listenership, and it helped to connect GoBU with local businesses to be involved in future Kingdom work. This was GoBU’s first digital giveaway campaign, but it certainly will not be our last.